New Delhi, Feb. 7 -- The Delhi High Court has granted interim protection to actor and businessman Vivek Anand Oberoi in a commercial suit alleging widespread misuse of his personality and publicity rights through fake social media accounts, unauthorised merchandise, and AI-generated content.

The court issued notice in the matter and passed an ex parte ad-interim injunction restraining several entities and unknown persons from exploiting his name, image, voice and other identifiable attributes.

The order was passed by Justice Tushar Rao Gedela in a plea, where Oberoi sought protection against what he described as large-scale misappropriation of his identity for commercial and personal gain.

The court observed that, prima facie, the acto...