New Delhi, May 9 -- The Delhi High Court on Saturday granted interim protection to Congress MP Shashi Tharoor in his plea against alleged AI-generated deepfake videos, observing that he enjoys enforceable personality and publicity rights over all facets of his persona.

Justice Mini Pushkarna, while hearing Tharoor's suit seeking protection of his personality rights and reputation, held that a prima facie case was made out in his favour and restrained unknown persons from creating or circulating synthetic media using his identity through artificial intelligence and related technologies.

The Court directed X Corp to take down specified links containing the alleged deepfake content and asked Meta to ensure that identified Instagram URLs, w...