Customers trust banks with data, but only fully satisfied with fraud resolution: EY Report
New Delhi, May 20 -- While a large majority of banking customers in India trust banks with their personal data, confidence declines when it comes to fraud resolution and customer support during disputes, according to a report by EY.
The report highlighted that trust has emerged as one of the biggest differentiators for banks as customer expectations continue to evolve beyond products and pricing.
It stated, "Trust remains the ultimate differentiator. Although 82 per cent customers trust banks with their data, only 73 per cent believe fraud is resolved effectively".
The survey, conducted among 2,030 customers, showed that banking customers are increasingly prioritising security, transparency and reliable customer support over promotiona...
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