India, Aug. 21 -- SMPL

Patna (Bihar) [India], August 21: BlackTree, (myblacktree) one of India's fastest-growing lifestyle and fashion startups, has announced a groundbreaking innovation in the Indian food and retail industry with the launch of the nation's first-ever 100% Cashback Food Truck. Going a step beyond platforms like Zomato and Swiggy, BlackTree offers customers a unique proposition -- every purchase made through the truck is rewarded with full cashback, with no purchase limits and no hidden marketing traps.

Addressing India's Unmet Needs

Speaking about his vision, Kundan Kumar, Founder of BlackTree, highlighted the pressing challenges faced by Indian households when it comes to food affordability:

* Over 70% of India's pop...