New Delhi, Sept. 2 -- The Bharatiya Janata Party (BJP) will launch a three-month-long 'Aatmanirbhar Bharat Sankalp Abhiyan' from September 25 to December 25, 2025, to promote Prime Minister Narendra Modi's vision of Swadeshi and self-reliance amid US President Donald Trump's recent tariff escalation against India.

According to party sources, the campaign will be conducted in two phases. It will commence on September 25, the birth anniversary of Deendayal Upadhyaya, and conclude on December 25, the birth anniversary of former Prime Minister Atal Bihari Vajpayee. A nationwide push for "Vocal for Local" will be made under this campaign.

BJP General Secretary Arun Singh has been entrusted with the overall responsibility of the campaign. The...