New Delhi, Feb. 19 -- Ahead of the upcoming assembly elections, the Bharatiya Janata Party (BJP) is preparing to build momentum against the ruling Trinamool Congress (TMC) in West Bengal through a statewide outreach campaign titled "Parivartan Yatras".

According to a top BJP source, the Parivartan Yatras will begin on March 1, launching simultaneously from nine different locations across West Bengal. The yatras will travel through multiple districts and assembly constituencies with the objective of strengthening grassroots presence and directly engaging with voters.

At the conclusion of the yatras, a mega public rally will be organised in West Bengal, which will be addressed by Prime Minister Narendra Modi. Party leaders believe the ral...