Mumbai, Sept. 10 -- BharatPe, one of India's leading fintech companies, today unveiled BharatPe Flex, its consumer credit proposition built around Credit Line on UPI, at Global Fintech Fest 2026. The company also launched a new brand campaign featuring BharatPe Brand Ambassador and Cricket Legend Rohit Sharma, highlighting the convergence of two increasingly relevant financial behaviours, UPI payments and digital credit.

With BharatPe Flex, BharatPe is building on the behavioural shift created by UPI to make credit a more seamless, relevant and responsible part of everyday digital payments.

Built on NPCI's Credit Line on UPI infrastructure, BharatPe Flex enables eligible users to access a sanctioned monthly credit limit of up to INR 60,...