Doda, June 6 -- Union Minister for Science & Technology and Earth Sciences Jitendra Singh inaugurated the two-day 4th Lavender Festival at Government Degree College Bhaderwah under the theme "Lavender Goes Global".

Organised by CSIR-Indian Institute of Integrative Medicine, the festival celebrates the success of the Lavender Mission and the Purple Revolution in the Chenab Valley.

Addressing farmers, students, and entrepreneurs, Singh highlighted Bhaderwah's growing identity as India's lavender hub and emphasised value addition, startups, lavender tourism, and global market opportunities. He said the success of local farmers and youth reflects the immense potential of lavender cultivation.

The event featured exhibitions, startup showcas...