Mumbai, Sept. 8 -- The Board of Control for Cricket in India (BCCI) has announced Campa, SBI Life, and ChatGPT as Associate Partners for India's home cricket season for a two-season period, commencing with India's upcoming home series against the West Indies and running through March 2028, according to a BCCI media release.

The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44% increase over the previous cycle, underscoring the strong appeal and growing commercial value of India's home cricket season.

The partnerships further broaden the BCCI's commercial portfolio, bringing together leading brands across the beverage, insurance and AI technology sectors and creating new opportunities to connect w...