New Delhi, May 5 -- GIFT-city based AvenuesAI Limited, a listed digital payments and fintech company, is pursuing an unconventional and deliberately cautious strategy to penetrate the nation's lucrative credit market, by strategic equity investments in multiple NBFCs (non-banking finance companies) over outright acquisitions, according to sources familiar with the company's plans.

The firm is looking to build a scalable lending ecosystem by picking minority stakes probably around sub 5-10% in multiple Non-Banking Financial Companies (NBFCs). This 'liability-light' approach marks a significant divergence from the capital-intensive buyout strategies often seen in the sector. AvenuesAI did not respond to a request for comment.

According to...