Tinsukia, July 14 -- The Tinsukia Municipal Board in Assam has taken a radical, no-nonsense approach to municipal cleanliness, turning the public square into an arena for high-tech accountability.

In a bid to force a behavioural shift, the municipality is now broadcasting footage of individuals caught urinating in public spaces directly onto large LED screens installed across the town.

Frustrated by persistent hygiene issues, local officials decided that standard fines and warnings were no longer cutting it. The board launched a stark public campaign designed to leverage social friction to maintain civic pride.

The underlying theory of the drive is straightforward: if civic duty cannot convince citizens to keep public spaces clean, the...