India, March 30 -- TP

Mumbai (Maharashtra) [India], March 30: Araiya by Aza, a next-generation fine jewellery brand is redefining the contours of modern luxury with its ethically crafted lab-grown diamond jewellery. Positioned at the intersection of innovation, sustainability, and design excellence, Araiya by Aza is rapidly emerging as a high-growth, culturally relevant, and investor-ready business with an Annual Run Rate (ARR) of INR 10 crore in its first year.

Founded by Devangi Nishar Parekh, Araiya by Aza is a deeply personal and visionary brand inspired by her daughter Araiya, shaped by a desire to create something pure, meaningful, and enduring. Rooted in contemporary design and impeccable craftsmanship, Araiya by Aza introduces a...