Mumbai, Sept. 16 -- The Board of Control for Cricket in India (BCCI) on Tuesday announced Apollo Tyres, a leader in the global tyre industry, as the new lead sponsor of the Indian team, succeeding Dream 11.

The sponsorship deal marks Apollo Tyres' first-ever foray into India cricket, a strategic move to align with a sport that resonates deeply with the nation.

The BCCI, in its statement, said that the "new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket."

The agreement has been signed for two and a half years, concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will feature on th...