Mumbai, Oct. 5 -- AJIO has announced actor Ahaan Panday as the new face of the fashion and lifestyle platform, with Panday fronting its 2026 festive campaign, 'Festival Is Festivalling'.

The announcement comes as AJIO gears up for the festive shopping season, with pre-sale prices already live ahead of the AJIO All Stars Sale, which begins October 7.

The 'Festival Is Festivalling' campaign showcases the diversity, energy and excitement of India's festive celebrations through a contemporary fashion lens.

As the face of the campaign, Panday features in a range of festive looks and styles aimed at highlighting the platform's fashion offering.

Panday's association with AJIO comes as the platform expands its portfolio of brands and categori...