New Delhi, July 17 -- Logistics companies that move quickly to adopt AI-driven pricing strategies are likely to gain a competitive advantage, as pricing becomes an increasingly important driver of profitability alongside cost control and sales growth, according to a McKinsey report.

The report said advances in artificial intelligence are making it easier for logistics operators to improve pricing decisions, automate pricing processes and better match prices with customer demand and network efficiency. It noted that companies relying only on cost discipline and volume growth may struggle to keep pace as AI reshapes the sector.

"For logistics companies, cost discipline and sales growth alone are not enough. Companies that can move quickly...