New Delhi, Sept. 27 -- Prime Minister Narendra Modi on Sunday urged citizens to embrace the spirit of "Vocal for Local" during the upcoming festive season, while highlighting innovative community-driven efforts across several states to eradicate malnutrition during the ongoing 'Poshan Maah' (Nutrition Month).

Addressing the 138th episode of his monthly radio broadcast Mann Ki Baat, the Prime Minister emphasised the role of the 'One District One Product' (ODOP) initiative in promoting regional specialities and driving self-reliance.

"Every region of our country has some speciality. Somewhere there is a special fruit, somewhere there is a traditional art, and somewhere there is a unique skill. One District One Product is a campaign to pro...