Jaipur, Feb. 9 -- Ace designer JJ Valaya presented his men's collection The Valaya Man: East during FDCI India's Men's Weekend in Jaipur.

The show took place at Diggi Palace and shifted the focus back to design, craft, and long-lasting fashion, rather than quick trends.

After the show, Valaya spoke to ANI about his belief in luxury fashion that lasts for years, sharing experiences about how his work is never about fast fashion but about clothes that can be worn again and again.

Talking about the "luxury trade" and how creations must "endure," Valaya said, "When you're in the luxury trade, whatever you create must endure. It cannot be fast fashion. It can be something relevant today, but next year, you won't look at it the same way."

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