New Delhi, Sept. 18 -- A customer described the iPhone launch as a "festival" as buyers gathered in large numbers at Apple Stores across India to purchase the newly launched iPhone 18 Pro and iPhone 18 Pro Max.

Apple's iPhone 18 Pro and iPhone 18 Pro Max went on sale across India on Friday, drawing eager customers to Apple Stores in Noida, Bengaluru and Maharashtra as buyers lined up to get their hands on the latest devices.

A customer from Bengaluru, Rahul, who has been buying iPhones since the iPhone 7, said he arrived at around 5 am and described the annual iPhone launch as a "festival".

"I've been here since around five o'clock in the morning. There was a long queue. People from Haryana, Delhi, and Mumbai are here just to buy the i...