New Delhi, Feb. 7 -- Armaan Malik has issued a clear, timely critique of the modern music industry, calling out its growing obsession with virality and urging creators to return to emotion-driven songwriting that connects deeply with listeners.

The singer, often referred to as the "Prince of Romance," believes that while social media visibility matters, it should never dictate the soul of music.

Speaking to ANI about the current state of popular music, Malik said the industry is increasingly shaped by algorithms rather than artistic intent.

"I think we are creating more songs for virality than we are creating them for emotion," he said, underlining a shift that he feels has diluted the timeless quality once associated with love songs....