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AI is changing fashion. Here's what that looks like

New Delhi, Dec. 19 -- Designer Raghavendra Rathore started his morning by "feeding" an AI chatbot over 50,000 words. The monologue covered his formative years, building an eponymous fashion house over... Read More


If you're on trend, you are in trouble: Patou's Guillaume Henry

New Delhi, Dec. 13 -- One of the highlights of 2025 has been the entry of more niche fashion and luxury brands into India. Whether it's crystal maker Baccarat or elevated ready-to-wear COS, shopping o... Read More


Recreating Dharmendra's timeless style

New Delhi, Nov. 29 -- Dharmendra, who died at the age of 89 on 24 November, wasn't just one of the pillars of Hindi cinema. He was also a style icon. His penchant for khaki suits, fedora hats, denim ... Read More


Campaigns with painted models, artisans placed as props on stage. is Indian fashion tone-deaf?

New Delhi, Nov. 28 -- A month ago, luxury womenswear brand AMPM launched a social media campaign for its autumn-winter collection, Hum. It featured models, painted head-to-toe in charcoal, against han... Read More


Why doesn't Art Deco have a big presence in Indian fashion?

New Delhi, Nov. 28 -- Earlier this year, American stylist Law Roach reached out to Delhi designer Rahul Mishra for a custom outfit for singer-actor Ariana Grande to be worn during the promotions of Wi... Read More


India is one of our most important markets, says H&M global CEO Daniel Erver

New Delhi, Nov. 22 -- One of the striking corners at the revamped H&M store in Noida's DLF Mall of India is the fitting area. It's designed like a walk-in closet with a long, white rectangular bench i... Read More


India is one of our most important markets, says H&M global CEO Daniel Erver

New Delhi, Nov. 22 -- One of the striking corners at the revamped H&M store in Noida's DLF Mall of India is the fitting area. It's designed like a walk-in closet with a long, white rectangular bench i... Read More


Inside Chorus, the Mumbai atelier that is celebrating craft in all its forms

New Delhi, Nov. 15 -- When the Mumbai store of Moonray, a four-year-old ready-to-wear label started by Karishma Swali and her daughter, Avantika, shut down a few months ago, it seemed like it would ce... Read More


Meet Madhav Agasti, the self-taught tailor who has created costumes for Bollywood heroes and villains for 50 years

New Delhi, Nov. 14 -- Madhav Agasti, 76, prefers to hand-sew the buttonholes of a suit at his store in Bandra, Mumbai-a practice he's been following since he started work as a bespoke menswear tailor ... Read More