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International Men's Day: Six types of men that everyone is crushing on

India, Nov. 19 -- In the age of internet, micro-aesthetics and chronically curated personalities, the internet has birthed a whole new catalogue of "types" that people are collectively swooning over. ... Read More


Boyfriend matrix: Six types of men we stan

India, Nov. 19 -- Forget alpha energy, the men winning hearts today are tender, self-aware, stylish and sweet. This International Men's Day lets look at the six boy archetypes that are shaping the new... Read More


Boyfriend matrix: Six types of men we stan

India, Nov. 19 -- Forget alpha energy, the men winning hearts today are tender, self-aware, stylish and sweet. This International Men's Day lets look at the six boy archetypes that are shaping the new... Read More


Thread by thread: Five slow fashion experiences across India

India, Nov. 18 -- In the era of trends and purchases just a tap away, fashion's relationship with sustainability has become increasingly fractured. According to earth.org, a non-profit environmental n... Read More


Why everyone is suddenly talking about parasocial bonds

India, Nov. 18 -- The word 'Parasocial' captures a distinctly modern kind of connection: when you feel close to someone you've never actually met. The term was coined in 1956 by sociologists Donald Ho... Read More


The only Gen Z decor guide you need: Three aesthetic room anyone can recreate

India, Nov. 17 -- Gen Z has officially taken over the mood boards, and now they're coming for your rooms. Three of the internet's most viral aesthetics, coquette core, indie sleaze, and clean girl, ha... Read More


From Jim Sarbh's gingham to Travis Kelce's plaid, checks are everywhere

India, Nov. 17 -- This November, plaids, ginghams, and checks are defining men's everyday style. A long-standing classic, the print carries many identities: preppy in tailored suiting, rugged in flann... Read More


Are you 'locked in'? Gen Z's new fetish with focus and consistency

India, Nov. 16 -- I f there's one thing the internet does best, it's repackaging old ideas in new aesthetic ways. Case in point: Gen Z's latest fixation on 'Locking in' that has taken over social medi... Read More


Coffeecore: The brew inspired trend taking over celeb wardrobes from Taylor Swift to Ishaan Khatter

India, Nov. 15 -- Noticed fashion people talking about brown the same way they discuss their coffee order? It makes sense-this season's biggest colour trend is straight out of a cafe. Brown showing up... Read More


The surprising Indian mystic behind singer Rosalia's new track

India, Nov. 15 -- When Rosalia dropped her fourth studio album, LUX, she unveiled an spiritual opus that celebrated over 13 different languages, orchestral sounds, and even saints. The album debuted w... Read More