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'We won't copy IPL': Inside ACG's bold basketball vision for India

MUMBAI, June 23 -- When pharmaceutical company ACG recently announced plans to start a professional basketball league in India and appointed Jeremy Loeliger, former commissioner of Australia's Nationa... Read More


WTT commits $3-5 mn to boost table tennis in India, targets major events

MUMBAI, June 18 -- World Table Tennis (WTT), the commercial wing of Switzerland-based International Table Tennis Federation (ITTF), has launched a dedicated Indian subsidiary, WTT Event Management Ind... Read More


How your Zepto orders could shape the ads you see on OTT and streaming apps

Mumbai, June 18 -- Every time you buy something on Zepto, you may be telling advertisers more than you think, and soon, that could shape the ads you see while streaming a show or listening to music. ... Read More


S Chand's quiet masterclass: How a legacy publisher outmanoeuvred the edtech bust

MUMBAI, June 11 -- At a time when India's leading edtech firms are struggling with job cuts, financial write-downs, and investor fatigue, the 75-year-old S Chand and Company is providing a valuable le... Read More


Ad review | 'Aapka Apna ZEE': Regional familiarity, national cohesion

New Delhi, June 9 -- Zee's new campaign Aapka Apna ZEE, unveiled on 7 June alongside a brand identity revamp and a simplified "Z" logo, is a multi-film exercise in emotional recall and regional ground... Read More


Samsonite backs India's premium shift, resists e-commerce discount battles

Mumbai, June 9 -- India's booming travel market has ignited a fierce luggage war, pitting established brands against aggressive direct-to-consumer (D2C) newcomers and budget-focused e-commerce platfor... Read More


More Noise, Less Nudge: IPL ads fail to stand out

Mumbai, June 9 -- Despite record-breaking viewership and soaring ad spends, most ads aired during IPL 2025 may have already faded from public memory. While the on-field cricket remains fiercely compet... Read More


Why MullenLowe Group is dismantling the full-service agency model

MUMBAI, June 9 -- As the advertising industry navigates the challenges of project-based billing, the rise of in-house creative teams, and tightening profit margins, MullenLowe Lintas Group India is un... Read More


Former Disney India legal head Mihir Rale joins Cyril Amarchand Mangaldas

Mumbai, June 9 -- Top-tier law firm Cyril Amarchand Mangaldas (CAM) has appointed Mihir Rale as partner and co-head of its newly consolidated Digital+ practice. Rale, who will be based in the firm's ... Read More


CCL rolls out UK's Percol brand in India to push beyond mass-market coffee

MUMBAI, June 5 -- Coffee maker CCL Products (India) Ltd has rolled out UK-origin brand Percol in India, aiming to tap into the country's emerging demand for premium, sustainably sourced coffee. The m... Read More