MUMBAI, July 20 -- As the personal care space heats up with new-age D2C brands amid changing consumer behaviour, legacy player Himalaya Wellness is rewriting its playbook. From prioritizing digital-fi... Read More
Mumbai, July 18 -- To keep pace with fragmenting viewers and demanding advertisers, Zee Entertainment Enterprises Ltd (ZEEL) is rolling out a two-pronged strategy to rewire the rules of both storytell... Read More
Mumbai, July 15 -- WPP Media, formerly GroupM, has emerged as the top media agency group in India with $6.6 billion in billings in 2024, according to the latest Billings and Market Share report by COM... Read More
New Delhi, July 14 -- The Indian Super League (ISL) is teetering on the brink of collapse, as a tussle between its operator and regulator upends the grand experiment to professionalize Indian footfall... Read More
Mumbai, July 13 -- In a category crowded with pitch decks and posturing, Pune-based creative agency Wit and Chai is choosing to do things differently. Started six years ago by three friends with no fo... Read More
Mumbai, July 11 -- Skincare company Fixderma is taking a markedly different approach from most direct-to-consumer brands-focusing on operational profitability, exports, and limited offline expansion. ... Read More
Mumbai, July 8 -- The Indian Premier League's (IPL) business valuation increased 12.9% year-on-year to $18.5 billion ( Rs.1.56 trillion) in 2025, cementing its place among the world's most valuable sp... Read More
Mumbai, July 7 -- In a major leadership shake-up in the world of cricket and sports media, the International Cricket Council (ICC) on Monday appointed Sanjog Gupta, CEO - sports & live experiences at ... Read More
New Delhi, July 7 -- Myntra's new M-Now campaign, created by DDB Mudra India, wants you to believe that even being arrested can be a beauty emergency. In one of the ad films, two women (played by infl... Read More
Mumbai, July 7 -- India's car market is evolving fast, and Jan Bures, executive director - sales, marketing & digital at Škoda Auto Volkswagen India, admits the company hasn't always kept up. In ... Read More