Mumbai, Aug. 5 -- Seven in ten Indian consumers are mentally tuning out digital advertisements by skipping, muting, or ignoring them altogether, as fatigue mounts, according to a new India-focused res... Read More
Mumbai, Aug. 4 -- Applause Entertainment has acquired exclusive screen rights to six novels by bestselling British author Jeffrey Archer, marking its entry into adapting global fiction for Indian and ... Read More
Mumbai, Aug. 4 -- Homegrown wearables brand Boult has been rebranded to GoBoult as it looks to reposition itself in the premium segment, expand its offline footprint and prepare for a public listing w... Read More
New Delhi, Aug. 3 -- From impulse buys worth Rs.10 to Rs.599 gift boxes, confectionery company Mars Wrigley is navigating India's layered consumption landscape with a sharp focus on where it can win, ... Read More
Mumbai, July 31 -- Chalet Hotels Ltd said on Thursday that Shwetank Singh, currently executive director and chief investment officer, will take over as managing director and CEO effective 1 February, ... Read More
Mumbai, July 30 -- After building a direct-to-consumer home decor business in the US, furnishings brand D'Moksha is launching in India, starting with a category it says has long been overlooked: curta... Read More
Mumbai, July 21 -- Media veteran Raj Nayak is betting big on intellectual properties (IP), cultural properties in particular. The former Viacom18 chief operating officer and founder of House of Cheer ... Read More
New Delhi, July 21 -- Late last year, a "leaked" HR email from wellness platform Yes Madam showed the company firing two employees for reporting high stress. The mail was a marketing stunt to promote ... Read More
Mumbai, July 21 -- While India's gaming industry continues to reel under the weight of retrospective GST claims, the Poker Sports League (PSL) seems to have carved a niche by staying away from real mo... Read More
Mumbai, July 20 -- As Kaun Banega Crorepati turns 25, it's not just marking time; it's evolving with it. The new campaign for Season 17, titled Jahaan Akal Hai, Wahan Akad Hai (Where there is wisdom, ... Read More