Mataram, NTB, March 14 -- Mornings in many villages across West Nusa Tenggara (NTB) start with a flurry of activity. In some areas, the rhythmic clacking of weaving looms fills the air, while in others, young people are busy photographing handicrafts for social media marketing.

Meanwhile, in the cities, small workspaces are filled with graphic designers, content creators, and app developers working from their laptops. All of these activities share a common thread: creativity that is gradually transforming into an economy.

In the last few years, the creative economy has been regarded not merely as a complement to the tourism sector but as a new engine of growth in the region.

The government has set the Bali-Nusa Tenggara region as an in...