Visa cements global K-pop connection as Worldwide Tour Sponsor for "BTS WORLD TOUR 'ARIRANG'"
Indonesia, April 6 -- Seoul, South Korea (ANTARA/PRNewswire)- Visa, a global leader in digital payments, is strengthening its chemistry with K-pop as the Worldwide Tour Sponsor for "BTS WORLD TOUR 'ARIRANG'". It marks the comeback of the decade for pop royalty BTS.
"BTS WORLD TOUR 'ARIRANG'" is poised to be a worldwide phenomenon, featuring 82 shows in 34 regions. The reunion has had a powerful start, with 18.4 million tuning in online to "BTS THE COMEBACK LIVE|ARIRANG" on 21 March in the heart of Seoul [1] . Visa data also showed foreign travel to South Korea surged over 25% on the week of the concert compared to an average week, while travel spending climbed around 20% from an average week [2] , showing that BTS is as much a mag...
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