Jakarta, Aug. 13 -- The Ministry of Trade, in partnership with Shopee Indonesia, launched the Local Products Acceleration program to expand the market reach of domestic businesses and strengthen their competitiveness through digital technology.

"Our primary goal is to give greater prominence to local products on e-commerce platforms, encouraging businesses to increase production," Trade Minister Budi Santoso told entrepreneurs during the launch ceremony in Jakarta on Thursday.

He said the program was a concrete follow-up to a regulation he issued on June 6 to strengthen the promotion of products made by domestic micro, small, and medium enterprises (MSMEs), improve transparency regarding information and costs, and enhance consumer prote...