Indonesia, May 4 -- Singapore (ANTARA/PRNewswire)- Global lifestyle brand MINISO officially opened Singapore's first MINISO FRIENDS on April 25 at VivoCity, marking the debut of the brand's top-level store format in the country. Through visual upgrades, enhanced in‑store experiences and a strengthened IP portfolio, MINISO FRIENDS brings Singapore's consumers a vibrant destination that integrates retail, experience and social interaction, quickly emerging as a new must-visit IP destination for both local consumers and tourists.

Situated on Basement 1 of VivoCity-Singapore's largest and most iconic shopping mall-MINISO FRIENDS benefits from strong transport connectivity and consistently high foot traffic, attracting a diverse mix of ...