Bandung, West Java, Nov. 2 -- Trade Minister Budi Santoso stressed that the entry of micro, small, and medium enterprise (MSME) products into modern retail networks is a strategy to break into the global market while boosting the national trade ecosystem.

"If products have already entered retail, they must be of good quality. It means exporting will be easier," Santoso said after attending the opening of National Retail Day 2026, held together with National Quality Month, here on Monday.

According to him, modern retail networks are an effective means to raise competitiveness, strengthen quality standardization, and widen market access for local businesses.

Santoso explained that the share of MSME products in modern retail outlets has n...