Jakarta, July 28 -- Indonesia's Ministry of Tourism and Creative Economy encourages the regeneration of jamu entrepreneurs and innovation in jamu products to ensure they remain relevant to today's lifestyles.

" Jamu is not just a tradition but also a cultural identity with great potential to go international. Through the Jamu Festival, we are not only celebrating the rich heritage of our ancestors but also encouraging regeneration and innovation in jamu products to ensure they are relevant until now," Deputy Minister of Creative Economy Irene Umar stated while attending the Jamu Festival at Epiwalk, South Jakarta, on Saturday.

"I appreciate this kind of initiative, because when culture meets the enthusiasm of the younger generation, the...