Jakarta, Oct. 6 -- Minister of Creative Economy Teuku Riefky Harsya said Monday that the media plays a crucial role in advancing Indonesia's creative industry by connecting stakeholders and promoting local products.

"We cannot develop the creative industry alone. There are associations, private businesses, academics, financial institutions, and also the media," Harsya said during a visit to the ANTARA Heritage Center in Jakarta.

He described the media as a strategic partner in expanding the reach of the creative economy and raising public awareness of creative products across the country. Media exposure, he said, helps promote goods from 17 creative subsectors to national and international markets.

"The potential from these subsectors ...