Bandung, West Java, Oct. 30 -- From the tea gardens of Ciwidey in Bandung District, West Java, the shoots picked by farmers begin their journey to the processing factory.

However, some tea leaves from the area now take a different route before turning into value-added matcha powder.

The change is part of the business journey of Rizal Firdaus Rayfasha through IndoMatcha. Drawing on the potential of tea plantations in his area, he developed a product known as a Japanese specialty drink, though its raw material can be processed from local tea.

Rayfasha has known his family's tea business for a long time. The business began running around 2011-2012, and he became involved in 2014. In 2017, he began developing matcha with a production capac...