Indonesia, Sept. 28 -- Visa Destinations.

Experiences are increasingly shaping where travellers go

Both Visa's 2026 Global Travel Intentions study and Klook Travel Pulse 2026 show that travel demand across Southeast Asia has held firm despite global headwinds. The findings also point to a rising trend of experience-led approach to travel planning:

* Visa's 2026 Global Travel Intentions study found that 37% of Asia Pacific respondents plan trips around unique local experiences, above the global average of 29%.

* Klook's Travel Pulse 2026 found that experiences are influencing travellers' choice of destination. More than half of Asia-Pacific travellers no longer begin their planning with a fixed destination, while 23% start with a speci...