Tangerang, Banten, Oct. 9 -- Trade Minister Budi Santoso urged young entrepreneurs to leverage local franchises, describing the sector as an ideal entry point for launching businesses.

"Joining a franchise means everything is already laid out, and all you have to do is operate it," Santoso said during the Franchise and License Expo in Tangerang, Banten, on Friday.

Santoso highlighted the strong growth potential of Indonesian franchise brands, ranging from culinary stalls to diverse consumer products.

However, he noted that many local operators still struggle to gain widespread recognition due to production and scale limitations compared to international competitors.

He emphasized that while franchising enables rapid brand expansion th...