Nusa Dua, Bali, Oct. 17 -- Minister of Micro, Small and Medium Enterprises (MSMEs) Maman Abdurrahman has encouraged local entrepreneurs to embrace creativity in producing alternative goods to compete with imported products circulating in the domestic market.

"We are looking at it from the perspective of creativity; there are marketing gimmicks that can be used," Minister Abdurrahman said during the 2025 International Conference on Tourism, Gastronomy, and Destination (TGDIC) held in Nusa Dua, Bali, on Friday.

He emphasized that, ethically and legally, Indonesia respects the originality of globally recognized brands. However, he noted that in practice, some foreign producers replicate well-known products without using official brand labe...