Jakarta, Oct. 29 -- Indonesia's Ministry of Tourism is intensively promoting the country's top destinations to British travelers through its #GoBeyondOrdinary campaign, tied to sales missions in Glasgow and Manchester and the World Travel Market in London.

The campaign is part of the Wonderful Indonesia United Kingdom Sales Mission 2026 and the country's participation in the World Travel Market (WTM) London 2026.

"Through the #GoBeyondOrdinary campaign, we aim to offer a richer tourism narrative," Ni Made Ayu Marthini, the ministry's deputy for marketing, said in a statement confirmed in Jakarta on Thursday.

Marthini said the narrative goes beyond natural beauty to highlight Indonesia's cultural heritage, gastronomy and high-value auth...