Jakarta, Aug. 12 -- Indonesia's Food and Drug Authority (BPOM) has revoked the permits of 14 women's cosmetic products for overly exaggerated and indecent promotional claims, including "breast enlargement" and "vaginal tightening."

"Such claims do not align with the definition of cosmetics as outlined in BPOM Regulation No. 18 of 2024 on Cosmetics Marking, Promotion, and Advertisement," BPOM head Taruna Ikrar said here on Tuesday.

The regulation defines cosmetics as products used to "clean, scent, change appearance, or maintain physical condition."

Ikrar said that promoting cosmetics with claims beyond these purposes - especially in ways that violate public decency - misleads consumers and can be harmful.

"Apart from creating unrealis...