Jakarta, Aug. 27 -- The government is targeting transaction value for the 2026 National Online Shopping Day (Harbolnas) to reach Rp40 trillion (US$2.1 billion), an increase of approximately 10 percent compared to the previous year's realization of Rp36.4 trillion (US$1.9 billion).

This was announced by Coordinating Minister for Economic Affairs Airlangga Hartarto at the opening of the Kick-off Road to Harbolnas 2026 in Jakarta on Thursday.

According to him, this year's event is expected to contribute to national economic growth, particularly in the fourth quarter of 2026.

"This year's target is set to increase by at least 10 percent, at Rp40 trillion (US$2.1 billion)," the minister noted.

He sees Harbolnas as an opportunity to stimula...