Jakarta, July 20 -- Chinese Ambassador to Indonesia Wang Lutong has invited Indonesian micro, small, and medium enterprises (MSMEs) to seize business opportunities in China's 1.4 billion-strong consumer market.

"We support Indonesian MSMEs in expanding into the international market. This will not only enhance their development capacity and competitiveness, but also enrich product diversity in both regional and global markets," Wang told ANTARA in a recent written interview.

He emphasized that MSMEs are key drivers of national economic development, playing a vital role in job creation, improving living standards, and boosting economic activity.

Meanwhile, Chinese consumers are increasingly seeking diverse, high-quality products. The mar...