Indonesia, May 3 -- Beijing (ANTARA/PRNewswire)- For BlueFocus, AI is no longer a layer of efficiency. It is becoming a test of what kind of company the business can become.

The company's 2025 annual report, released last week, reported revenue of USD 10.07 billion, AI-driven revenue of USD 546.05 million, and total token usage of more than one trillion. BlueFocus's global outbound media buying business remained its largest revenue engine, generating USD 8.28 billion and accounting for 82.25% of total revenue. AI-driven revenue, while growing rapidly, accounted for 5.42% of the total.

Those numbers describe a company in transition rather than one claiming the transition is complete. BlueFocus is still anchored in a large outbound market...