Jakarta, Aug. 23 -- Indonesia's Ministry of Creative Economy stated that the utilization of artificial intelligence (AI) and technology is helping micro, small, and medium enterprises (MSMEs) to expand their market reach.

Creative Economy Minister Teuku Riefky Harsya said in a statement here on Saturday that technology adoption, including AI, is a strategic step in creating a resilient, innovative, and adaptive creative economy ecosystem.

"AI is not merely about technology, but also how we introduce new tools for creative economy players to enhance their creativity, efficiency, and product competitiveness. With digital proficiency, MSMEs are expected to penetrate wider markets without losing the identity of Indonesian creations," he sai...