India, Nov. 1 -- Investment in India's financial markets is no longer the privilege of a few savvy urban players; it's becoming a quiet revolution. Yet, beneath the enthusiasm and new demat account numbers lies a sobering truth-India is still vastly under-invested in its own growth story. Barely ten percent of Indian households participate in the securities market, and even that figure is misleading because many accounts are either inactive or represent multiple holdings by the same individuals. For a country of over 140 crore people with one of the world's highest savings rates, this under-penetration of financial investment reveals both an enormous opportunity and a long-standing cultural hesitation. Historically, Indians have preferred...