New Delhi, April 2 -- Singapore Tourism Board (STB) and online travel firm MakeMyTrip have signed a Memorandum of Understanding (MoU) to promote Singapore as a key destination to Indian travellers.
As per the MoU, Singapore Tourism Board and MakeMyTrip will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024.
"STB will also tap into MakeMyTrip's market understanding and insights to curate unique travel holiday packages targeting consumers in India," a media release said on Tuesday.
India is one of the top five markets for Singapore tourism, with the city-state welcoming over 1 million Indian visitors in 2023. As many as 17 cities in India have direct flights to Singapore.
Commenting on the tie-up, Meli...