Thiruvananthapuram, Feb. 16 -- Kerala Minister for Industries, Law, and Coir P Rajeeve unveiled the logo and web portal of the Kerala Brand on Friday as part of the ambitious project to tap into the increasing domestic and global demand for a wide range of high-quality products made in Kerala.
The branding initiative will safeguard the interests of both manufacturers and customers by ensuring the quality and authenticity of the products based on well-laid protocols and certification, Rajeeve said while launching the logo and web portal of the Kerala Brand at a function here.
Significantly, the logo of Kerala Brand bears the motto 'Nanma", a Malayalam expression that signifies 'Goodness', the Minister said.
Kerala Brand envisages project...