Srinagar, Feb. 29 -- An ethical problem in the contemporary business environment is deceptiveadvertising, which misleads consumers.For building effective defence against misleadingads, not only tighter controls on the media are required, but also there is a need to educate and develop more critical judgment among media consumers.Misleading and falseadvertisementsare not only illegal, but they distort competition and consumer choice as well. Such delusiveadvertisementsviolate several basic rights of consumers: the right to information, the right to choice, and the right to be protected against unsafe goods and services. People must make the effort to step back and judge the value ofadvertisements, and master the skills required to separate...