PALO, May 2 -- The provincial government here launched on Wednesday the Great Leyte Homecoming campaign, counting on Leytenos living abroad to help promote local destinations.

Frances Ann Petilla, a tourism consultant for the provincial government, said the initiative will solicit participation from migrants and overseas Filipino workers abroad to invite others to visit Leyte.

"This is an invitation to all people from Leyte around the world to look back, come back, bring back, or give back to their home province by promoting Leyte as a tourism destination," Petilla told reporters in a press briefing Wednesday night.

The program is a year-round celebration for the commemoration of the 80th Leyte Gulf Landings on Oct. 20, remembering the...