Mumbai, April 18 -- Richa Chadha and Ali Fazal are joining hands with renowned designer Yasmin Saeed from Lucknow, to announce the launch of Ehaab Couture, a fashion venture dedicated to celebrating and preserving India's revered art of Chikankari embroidery. Their effort is in collaboration to launch this today on the occasion of World Artisans Day.

Inspired by the cultural richness of Lucknow, Ehaab Couture encapsulates the essence of tradition, nostalgia, and old-world charm. The name "Ehaab" means the art of gifting and ties in with who Richa and Ali are as people having always backed the right kind of causes. With this, their motive it to help preserve an art form and empower an entire community of artisans from Lucknow.

"Chikankar...