PARIS, Feb. 20 -- Showmax has become the most popular video streaming platform in Africa, ahead of US giant Netflix. Launched in 2015, the service boasts over two million subscribers, thanks to a vast catalog of local content and partnerships with US media outlets such as Comcast and HBO.

The resounding success of Showmax, a subscription video-on-demand (SVOD) streaming service designed specifically for the African continent, is overshadowing the American giant. In 2024, Showmax has achieved a major feat by becoming the most popular video streaming platform in Africa.

According to figures from market research firm Omdia, reported by media outlet Rest of World, by November 2023, Showmax had 2.1 million subscribers on the continent, compa...