New Delhi, April 16 -- Fast-moving consumer goods (FMCG) companies in India are anticipating a demand upswing in rural markets after weather agencies predicted an above-normal monsoon rainfall for 2024.
The India Meteorological Department (IMD) has forecast monsoon at 106 per cent of the long-period average, while Skymet sees it around 102 per cent.
The FMCG sector derives over a third of its sales from rural areas, which have lagged urban markets in recent years due to erratic rainfall, drought-like conditions, and high food inflation denting farm incomes.
Leading companies like Parle Products, Marico, Godrej Consumer, and Dabur expect the favourable monsoon outlook to revive rural consumption in the second half of fiscal 2024-25.
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