Kolkata, May 9 -- Bridgestone India Wednesday announced the launch of its new marketing campaign, Trailblazing with Dueler A/T, for the latest addition to its tyre lineup, the Bridgestone Dueler Tyre.

This robust campaign is engineered to showcase the Dueler Tyres exceptional ability to perform in any terrain, emphasizing its aggressive tread pattern, enhanced traction, and excellent grip in both wet and dry conditions without compromising safety and driving comfort.

The 360 degree campaign is designed to target SUV and 4x4 owners, who demand durability and performance.

Engineered with a 5 Rib-technology featuring hexagonal blocks and a staggered pattern architecture, this tyre ensures even stiffness and contact pressure distribution, ...